What if they were learning it all instead of knowing it all?

Sell better.

Lead Sales with more energy.

Develop growth mindsets.

The Challenge 

Is business as usual weighing them down?

The Chance 

Is your Sales team still using outdated narratives on what technology does rather than how it solves your customer's problems?

Are you a Tech company and your Sales are struggling with using their full potential?

What if your reps developed the skills they need to close deals with confidence and empathy?

What if their energy was so high that they created energy with customers and in teams?

What if they were obsessing about customers, meeting their unarticulated needs with your great technology?

Is confidence and creativity in sales on decline?

The Solution 

Meet Christina Vaal, your mentor & coach

Ex-Microsoft Sales Leader and Certified Coach with 20+ years in the technology industry.

I consulted 200+ tech companies worldwide on creating their elevator pitch and  telling  their Value Proposition as well as training them in sales tactics and sales psychology.

03 Energy.

The energy you create around you is perhaps going to be the most important attribute - in the long run, EQ trumps IQ. Without being a source of energy for others, very little can be accomplished.

Satya Nadella, CEO Microsoft

01 Growth Mindset.

ELEVATE : Leading Sales with Energy.

02 Sales Story.

Your success depends on your customers' success. That's the essence of business. You are successful when you have been able to meet the needs of your customers, even their unarticulated needs. But where does that inspiration for being able to be in touch with that unmet, unarticulated need come from? It comes from empathy - that deep sense of understanding the real needs out there, to match it with your solution and to communicate that authentically.

In unconscious organizations, employees are more inclined to proof that they are the smartest in the room, often working slightly against each other, more in competition, rather than in collaboration.  Customers can sense that , and it shows in the offering towards them. It's a scarcity mindset.

A Growth mindset Sales does not stop at the limits of their own knowledge, they look for solutions beyond their own limitations because they know they are allowed to learn it all. They are not a single source of knowledge, rather co-create with diverse knowledge holders and the customer to exceptional results.  They are not afraid to ask powerful questions and being a coach to their customers guiding them to success.

Energy in Sales is paramount for success of finding opportunities,  helping others to find opportunities in the team, the  client engagement and deal closure. 

How does your Sales Force come across towards your customers? What type of mindset do they have? Are they value oriented? Are they solution oriented? Are they empathetic, curious just a little longer? And how does the energy shift when things don't go as planned? 

What if your Sales does not see themselves as employees of the organization rather as the owner and the leader of their Sales engagement making different decisions, seeing the overall big picture, strategically and tactically. 




Hi, I am Christina.
I am guiding Sales Leaders to elevate their energy. So they can lead and sell better. 

Show me how

More than 70 individuals came to me for advice and science-backed tools to become more confident, to reach their sales targets , to be effective in their roles and to meet their development goals resulting in (double) promotions, new careers and successful businesses.

and many more

Sales ELEVATE Program

Borrow our experience.

Let's work together, no matter where you are.

Use and shift their energy anytime so they become more magnetic and powerful and be  enabled to influence the energy of their customer engagements






The exact steps our high performance clients use to embody the trusted leader and authority they need to be while waking up each morning with more energy and excitement than they've had in years




Tactics to increase their sales creativity, productivity and wellbeing in messy times.

Communication skills and tactics to negotiate like a pro  in order to get what they want and to set the boundaries they need.

No matter the challenge, extreme uncertainty or high stakes, they will learn how to master their state of mind, their energy  and to regulate their nervous system to stay laser focused and never even come close to burnout.

Over two decades in the industry, plus tried and true processes, systems, and mindset tools that helped professionals of top players 

Sales ELEVATE Program

We are ready to learn it all

We are ready

Overcoming blocks and limiting beliefs that are holding them back and weighing them down, making them procrastinate on the exact tasks that would speed up their progress.



Selling better through embodying an empathetic sales approach - from ego-centric to eco-system understanding





Then I would love to invite you to contact us for the ELEVATE program to bring your sales force to the next level.


What your Sales will learn

We are ready

Show me how

Christina’s insights on Sales energy and Sales tactics have been on point and exceptional. She really took her time to understand our business, offering and objectives with a very tailored approach - rather than a templated/scripted approach which we see too often within our industry." 


CEO, WDigiTAL, Dubai, UNitd arab emirates 

You are COMMITTED. You are ready to lead with energy. Your Sales force is ready and committed as well.

We need you to be fully committed to YOUR success. Not an "if it’s convenient I’ll maybe show up" but a "whatever it takes" mindset.

You’re RESOURCEFUL. You will find a way to participate fully no matter what, and you’re ready to take bold uncomfortable action.

You’re COACHABLE. Our clients are smart enough to know that what they’ve tried up until now hasn’t worked. They are ready to empty their cup and follow a proven process. They TRUST that we have the solution.

You BELIEVE in breakthroughs, not in tolerating the status quo.

Let's be transparent : ELEVATE program is not for everyone - it is for your organization if


Are you ready for ELEVATE program?

Show me how

Christina has a people first mindset and is a great coach to our team. It is a sincere pleasure working with Christina, as she is doing great work, sharing her passion and inspires people. People like her are a critical asset for the success of our company.



Markus jolic, Sales Leadership Team MicrosofT Germany